Senior Marketing Specialist

Develop and implement effective marketing strategies aligned with business goals and objective Analyze market trends and customer needsMonitor and analyze marketing performance, KPIs, and provide actionable insights for improvementsPlan and execute marketing events and conferences Coordinate content publishing across platforms (social media, email, website)

Ensure all marketing activities are delivered on time and meet quality standards Track campaign performance using defined KPIs (leads, engagement, conversions, ROI)

Prepare weekly and monthly performance reports Highlight performance gaps and suggest improvements Collect and analyze basic market data (competitors, trends, customer behavior)

Support decision-making with relevant insights Act as the main coordination point with external marketing agencies Share briefs, follow up on deliverables, and ensure deadlines are met Review agency outputs (designs, content, campaigns) for brand alignment Escalate delays or quality issues to the Marketing Manager Maintain organized documentation of all agency deliverables

Bachelor’s degree in Marketing, Business, or a related field 3+ years of marketing experience, with at least 1 year in a senior or leadership role Strong knowledge of marketing principles, digital channels, and content strategy Proficiency in marketing tools (Google Analytics, HubSpot, Mailchimp, etc.) and social media platforms Excellent communication, analytical, and leadership skills Experience managing marketing budgets and resources