Marketing Specialist

• Design and implement comprehensive digital media strategies aligned with businessobjectives.
• Ideate, plan, and present monthly content calendars tailored to each platform’s best practices and audience insights.
• Plan, launch, and optimize campaigns across Google Ads (Search, Display, Performance Max,YouTube) and social media channels (Meta “FB – IG” / Tiktok / snapchat / twitter).
• Oversee campaign scheduling, budgeting, pacing, and delivery across global markets.
• Assist with SEO/SEM initiatives and track digital performance metrics.
• Conduct audience research and competitor analysis to identify targeting opportunities.
• Manage daily PPC operations, ensuring strong ROI and efficiency.
• Track and optimize keyword bids, quality scores, conversion rates, and other KPIs.
• Manage Display Network placements and contextual advertising strategies.
• Track conversions using Google Tag Manager (GTM) and develop advanced trackingmechanisms.
• Prepare detailed reports covering campaign performance and actionable insights.
• Support integrated campaign initiatives and ensure timely delivery of assets.
• Stay updated with trends, platform updates, and industry best practices.
• Perform additional tasks related to the nature of the role.

bachelor’s degree in marketing, communications, or business, along with 2–5 years of experience in digital marketing, social media management, or content creation.

Key qualifications include proficiency in SEO, data analytics, and AI tools, combined with strong communication, creativity, and project management skills.