Assistant Brand Manager
AM Group
● Lead, mentor, and manage the daily workflow of the Copywriting team and the Social Media Content team.
● Develop content strategies and editorial/social media calendars per client, aligned with campaign and sales objectives.
● Review and approve copy and social media content before publishing to ensure quality and brand consistency.
● Coordinate with the Design, Performance Marketing, and Account Management teams to ensure integrated campaigns.
● Ensure all content aligns with each brand’s tone of voice and communication guidelines.
● Define and track content KPIs (engagement, reach, conversion-supporting content, turnaround time).
● Provide coaching, mentorship, and performance feedback to team members.
Stay updated on e-commerce, social media, and consumer trends to keep content competitive● Analyze content performance and provide regular reports on engagement, reach, and team output to management.Collaborate with the Performance Marketing team to support A/B testing with copy variations.
● Team Leadership:Set individual and team goals, conduct regular 1:1s and performance reviews, and build a collaborative, feedback-driven team culture across both teams.
Opportunity as "Content Head / Content Lead" at Matajir located in الجيزة on a Hybrid basis, suited for Fresh Graduate candidates. Key details from listing: ● Lead, mentor, and manage the daily workflow of the Copywriting team and the Social Media Content team. ● Develop content strategies and editorial/social…
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