Social Media Specialist

Position Overview

The Social Media Specialist is the day-to-day voice and community lead for the brand's organic social channels.

Working from Brand priorities and approved creative direction, the role plans and publishes content, listens to the community, handles routine moderation until a separate moderator is hired, and uses performance data to improve the next plan.

Key Responsibilities:

●Channel Management & Publishing:Execute the monthly organic-social calendar, write or adapt captions, schedule and post approved assets, and check links, formats, and brand presentation across active platforms.

●Content Creation:Contribute platform-native ideas, simple content briefs, and short-form adaptations with Creative & Content; do not replace the Creative Director or production specialists.

●Community Management & Moderation:Monitor comments, direct messages, and brand mentions; respond within agreed guidelines, moderate social content, and escalate service, order, or product issues to customer care and Commercial. A dedicated moderator may take on routine volume later.

●Social Trends & Listening:Monitor platform trends, audio formats, creators, customer questions, sentiment, and competitor activity, sharing useful insights with Brand, Creative & Content, and Growth & Digital.

●Collaboration on Content Deployment:Receive, organize, and archive ready-to-publish campaign assets, reels, and product imagery from Creative & Content.

●Analytics & Performance Reporting:Report weekly and monthly on organic reach, meaningful engagement, community response, sentiment, and content performance; coordinate tagging, qualified site visits, and conversion observations with Growth & Digital.