Marketing Director

• A large, diversified group with geographically distributed operations is seeking an accomplished Marketing Director to define and lead its marketing strategy across the group and its business units.

Reporting directly to the Chief Executive Officer, the successful candidate will strengthen brand positioning, deepen market and customer understanding, support commercial growth, and ensure that marketing investments deliver measurable business value.

• Key Responsibilities:
• Develop and lead a group-wide marketing strategy aligned with corporate objectives, business-unit priorities, growth plans, and target markets.
• Build a clear understanding of the group’s business portfolio and establish appropriate brand positioning, messaging, and marketing priorities for each business while maintaining overall brand coherence.
• Lead market research, competitor analysis, customer and stakeholder insights, and market-opportunity assessments to inform strategic and commercial decisions.
• Develop annual marketing plans, campaign calendars, budgets, and performance targets; allocate resources according to business priorities and expected return.
• Oversee brand strategy, corporate communications, marketing content, public relations, and relevant internal and external communication initiatives.
• Direct digital marketing and online presence, including websites, social media, digital campaigns, lead generation, and performance analytics, as appropriate to each business.
• Plan and evaluate integrated campaigns and market-facing initiatives, ensuring consistent execution, strong creative quality, and clear measures of effectiveness.
• Partner with commercial and business-unit leaders to support customer acquisition, retention, launches, sales enablement, and business development.
• Establish marketing KPIs and reporting standards, tracking brand awareness, campaign performance, lead quality, customer engagement, conversion, and ROI where applicable.
• Manage external agencies, creative and media partners, research providers, and other marketing suppliers, ensuring quality, value, and accountability.
• Lead, coach, and develop the marketing team; define responsibilities, strengthen capabilities, and promote collaboration, innovation, and performance discipline.
• Ensure marketing activities, claims, materials, and customer communications comply with applicable laws, relevant industry requirements, and group policies.
• Provide the CEO and senior leadership with concise market updates, campaign results, brand assessments, risks, and recommendations for growth.