Social Media Specialist

Social Media Specialist – Job Responsibilities

1.

Social Media Management

• Manage and maintain the company’s social media accounts (Facebook, Instagram, LinkedIn,Youtube).
• Schedule and publish content according to the content calendar.
• Monitor messages, comments, and respond professionally.

2.

Paid Advertising

• Plan and manage paid social media campaigns.
• Define target audiences and monitor ad performance.
• Optimize campaigns to improve reach, engagement, and leads.

3.

Monitoring & Analysis

• Track and analyze social media performance using analytics tools.
• Prepare regular performance reports.

4.

Additional Responsibilities

• Maintain brand tone and consistency across platforms.
• Collaborate with marketing and sales teams.
• Manage negative comments and handle social media crises professionally.

Required Qualifications

• 1–3 years of experience as a Social Media Specialist.
• Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, Youtube).
• Experience in creating and managing paid social media advertising campaigns.
• Familiarity with social media analytics tools and performance reporting.
• Good understanding of social media trends, algorithms, and best practices.
• Strong communication and interpersonal skills.
• Ability to manage multiple tasks and meet deadlines.
• Attention to detail and strong organizational skills.
• Ability to work as part of a team.

Preferred (Nice to Have):

• Experience with social media management tools (Meta Business Suite)
• Experience in community management and customer engagement.