Marketing Manager B2C

Lead and manage the marketing function end-to-end, from strategy formulation to execution across all channels.

The role is responsible for driving brand awareness, customer acquisition, and business growth through effective, data-driven marketing initiatives.The ideal candidate is passionate about marketing, combines a practical mindset with creative business acumen, and demonstrates original thinking, clarity of thought, and strong awareness of current marketing trends.

This role requires a reliable, analytical, creative, and results-driven professional.

Formulate marketing strategies aligned with the company’s overall objectivesStrengthen and evolve Menthum’s brand identity in line with the company’s visionTranslate brand voice into high-quality storytelling across all communicationsDevelop marketing plans and own execution from ideation to delivery to drive growthCreate and implement integrated marketing campaigns; measure performance, ROI, and KPIsMonitor marketing performance, analyze data, and optimize efforts and spendLead creative development to motivate target audiences to take actionOwn end-to-end product launches, including positioning, personas, messaging, creatives, and campaignsMaintain and enhance Menthum website and mobile app, ensuring structure, clarity, and effectivenessWork closely with UI/UX teams and agencies to improve usability, consistency, and conversion ratesUse appropriate software tools to support marketing and sales requirementsDesign and coordinate promotional campaigns, PR, and marketing efforts across digital and non-digital channelsBuild and scale a high-performing marketing team in line with business growthEstablish and maintain a consistent brand voice across all mediaLaunch and optimize advertising across platforms – both digital and non-digital – and track performanceManage media planning, buying, monitoring, and performance optimizationOversee creation of digital content (website, blogs, press releases, podcasts, etc.)Manage relationships with media agencies and vendorsPlan and execute on-ground customer acquisition campaignsConceptualize and deliver promotional events and activitiesPrepare, manage, and optimize the marketing budgetAct as the organization’s marketing representative with external stakeholders, partners, and alliances