Social Media Specialist / Content Writer

About the JobWe are seeking a talented Social Media Content Specialist who will be responsible for creating engaging content for our company's social media channels, with a focus on growing our brand presence on Facebook and Instagram.

Key ResponsibilitiesCreate, plan, and publish engaging content across various social media platforms (Facebook, Instagram, and others)Generate fresh and creative post ideas related to our business lines and industryDesign simple graphics and visuals to support social media postsMonitor social media trends and adapt content strategy accordinglyEngage with followers and respond to comments/messagesTrack performance metrics and suggest improvementsCoordinate with the marketing team to align content with overall brand strategy

RequirementsBachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)Proven experience managing social media content (Facebook, Instagram required; other platforms a plus)Strong creativity and ability to generate original content ideasBasic to intermediate graphic design skills (Canva, Adobe Photoshop/Illustrator, or similar tools)Good understanding of social media trends and best practicesExcellent written communication skills in Arabic and EnglishAbility to work independently and meet deadlinesPreferred SkillsFamiliarity with content scheduling tools (Meta Business Suite, Hootsuite, etc.)Basic video editing skillsKnowledge of social media analytics tools