Senior Specialist [Trade Marketing]

·  Support new store openings from planning to launch to ensure operational readiness.·  Manage store planograms, branding, signage, displays, promotional materials, and visual merchandising to maintain brand standards.·  Ensure all stores comply with Etisal ERC branding and visual merchandising guidelines.·  Coordinate with internal departments, suppliers, and brand partners to deliver store requirements and marketing activities on time.·  Conduct regular store visits to monitor store appearance, marketing materials, and compliance with merchandising standards.·  Manage Shop-in-Shop areas, brand displays, demo zones, and brand assets to maximize brand visibility and customer experience.·  Maintain and monitor brand asset records to ensure accurate tracking, maintenance, and replacement.·  Analyze brand sales performance and follow up on promoters' targets to identify opportunities for business improvement.·  Monitor promoters' attendance, shifts, store coverage, appearance, and compliance to ensure effective in-store execution.·  Coordinate the production, installation, maintenance, replacement, and removal of brand displays to support ongoing marketing initiatives.

· Bachelor’s degree in Marketing, Business or a related field.· 5–7 years of experience in trade marketing, retail marketing or visual merchandising.· Experience in consumer electronics, telecom or mobile retail is preferred.· Good communication, follow-up, reporting and project management skills.· Good knowledge of store displays, POSM, asset management, sales tracking and promoter management.· Good working knowledge of Excel and PowerPoint.· Available for regular store visits and on-site follow-up.