Sales Manager

You will turn the company's commercial goals into a clear sales plan and lead the team that delivers it.

You will manage the most important customers personally, open new markets, and build a disciplined, data-driven sales function.

Sales strategy and targets

• Build the annual sales plan and budget, and split targets by territory, channel and team member.
• Own revenue, gross margin and collection targets for the sales unit.
• Find and win new customers through calls, visits, referrals, exhibitions and events.
• Identify new segments, channels and markets, and lead the plans to enter them.

Team leadership

• Recruit, onboard, coach and retain a high-performing sales team.
• Assign territories and accounts, and review each person's pipeline weekly.
• Join field visits, run performance reviews and agree development plans.
• Design commission and incentive schemes linked to targets.

Key accounts and business development

• Find and win new customers through calls, visits, referrals, exhibitions and events.
• Manage the top strategic accounts personally and lead major negotiations and tenders.
• Build relationships with senior decision-makers at customer companies.
• Approve proposals, contracts and commercial terms.
• Resolve escalated customer issues quickly and fairly.

Forecasting, reporting and operations

• Deliver accurate monthly forecasts and sales reports to management.
• Make sure every lead, deal and activity is recorded in the CRM.
• Track market trends, competitor pricing and customer feedback, and recommend action.
• Manage the sales department budget and expenses.

Working with other teams

• Coordinate with Operations and Customer Service on delivery and after-sales service.
• Work with Finance to follow up receivables and keep overdue payments low.
• Work with Marketing on campaigns, lead generation and sales materials.