Marketing Manager (Food & Beverages)

• Participates in setting strategic marketing goals for company products, defines market positioning, and identifies target audiences.

Develops marketing plans with specific goals across diverse channels and customer segments.

Executes and implements end-to-end marketing programs, effectively communicating them to subordinates while continuously providing necessary recommendations based on business requirements.

• Prepares action plans and timelines for executing approved marketing and promotional strategies.

Monitors implementation, ensures the application of market-appropriate promotional methods, and drafts periodic reports comparing actual achievements against planned milestones to present to the Chairman.

• Supervises diverse marketing activities, including Trade Marketing, Social Media, Customer Service, and Store Design.

Oversees market research and studies regarding market conditions, competitor analysis, pricing trends, and customer demands in strategic markets and digital performance marketing.

Reviews outcomes and designs, tests, and refines customer care programs to support marketing activities, submitting detailed reports on all activities and workflow improvements to the Chairman.

• Analyzes the market using industry best practices to build successful corporate strategies.

Analyzes customer insights and trends, prepares cross-platform procedures, analyses, and reports to extract key insights, and builds future holistic campaign strategies while submitting formal proposals regarding the company's general goals.

• Develops creative briefs by generating innovative ideas through advanced ideation techniques (e.g., brainstorming, collaborative team-thinking exercises, and mind mapping).

Drives creativity in promotion and marketing, and offers required recommendations for policy or procedural modifications to meet business requirements.

• Supervises the preparation of menus (food and beverage lists) as well as the creation and design of communication, promotional, and advertising materials.

Ensures content is tailored to targeted markets, achieving an optimal balance between quality and execution costs while meeting objectives within the approved budget.

• Organizes new branch openings by managing prints, banners, storefront designs, and all marketing collaterals.

Coordinates with opening event organizers in accordance with business needs, plans, and budgets.

Participates in promoting and upgrading existing branches by revamping facades, prints, and overall branch layouts, ensuring strict adherence to the marketing strategy, and reporting progress to the Chairman.

• Prepares periodic reports and statistics on market progress, monitors customer complaints, and submits periodic reports to the Chairman.

Recommends corrective measures to eliminate issues, suggests workflow developments to enhance performance efficiency, and proposes necessary policy and procedural adjustments based on operational requirements.

• Supports branch sales and indoor sales operations.

Researches and aggregates market product requirements from subordinates and reports them to the Chairman to develop products according to market and customer needs.

Represents the company in specialized channels and exhibitions to monitor product lifecycles (for product marketing and market expansion) as well as existing and target customer lifecycles (to retain clients and grow business volume).

• Communicates with clients regarding marketing programs, strategies, and budgets.

Builds credible, strong relationships with clients and company agents in the market, providing final concepts and outputs to optimize workflows and boost performance efficiency.

• Supervises and leads personnel under their command, provides technical support to the marketing team, and conducts periodic performance appraisals.

Recommends workflow enhancements to maximize department efficiency and ensures strict compliance with Quality, Industrial Safety, and Occupational Health standards.